A future-proof poultry industry in and for Sub-Saharan Africa

Country of honor: Kenya

COVID-19 has been desrupting industries all over the world. Therefore, being up to speed about the latest developments and short- and long-term forecasts of the poultry industry are now even more crucial to ensure a healthy and future-proof industry in Sub-Saharan Africa.

On 1 September 2021, starting from 10 o’clock EAT the Virtual Leadership Conference will lead you through a series of presentations to help to make your business ready for the future. Will you be there? Participation is free of charge upon registration.


Session 1: A strategic approach for the future

Session 2: Zooming in on Kenya: Foodsystems study in the poultry industry

Session 3: Best practices from the field


Click on the image to open de pdf presentation.

Organized by:

Supported by:

Our speakers

Meet our panel of experts

HE Lody Embrechts
Mr. Nan-Dirk Mulder

Senior Analyst – Animal protein, Rabobank

Jan Soepboer

Digital Strategist, Squaremoon

Dr Suheel Ahmed
Herman Snel

Rural innovation and livelihoods advisor, Wageningen Centre for Development Innovation – Wageningen University and Research

Bouke Hamminga
Comfort Acheampong

Secretary of World Poultry Science Association (WPSA) – Ghana branch

Bouke Hamminga
Peter van Horne

Senior Researscher, Wageningen Economic Research


Welcome and introduction

by VIV worldwide

10:05 – 11.00 Session 1: A strategic approach for the future

Chairman: Mr. Zhenja Antochin, Senior Project Manager, VIV worldwide

Nan-Dirk Mulder, Senior Analyst – Animal Protein, RABOBANK, (The Netherlands):
Africa outlook: A strategic view on investments in African poultry.

Jan Soepboer, Digital strategist, Squaremoon (The Netherlands):
How can you improve brand awereness on Facebook for the Sub-Saharan region.

11:00 – 12:00 Session 2: Zooming in on Kenya: Foodsystems study in the poultry industry

Chairmain: Ms. Diána Tóth, Junior Project Manager, VIV worldwide

Herman Snel, Rural Innovation & Livelihoods Advisor, Wageningen University & Research, (The Netherlands):
A food systems perspective for reducing losses in the Kenyan poultry sector.

12:00 – 13.00 Session 3: Best practices from the field

Chairman: Mr. Roel Mulder, Secretary General, World Poultry Science Association (WPSA)

The Ghana National Egg Campaign Secretariat and Eat Ghana Chicken Program: A Sustainable Strategy to Boost Local Health and Poultry Production In this COVID – 19 Pandemic Era” and the Way Forward.

Peter van Horne, Senior researcher, Wageningen Economic Research  (Netherlands):
Competitiveness of the poultry sector in Eastern and Southern Africa.


Speaker bio’s

Nan-Dirk Mulder

Nan-Dirk Mulder joined Rabobank International’s Food & Agribusiness Advisory and Research department (FAR) in 2001. He is global animal protein specialist and has worked with many of the leading animal protein companies in the world. He is based in Rabobank’s headquarter in Utrecht, the Netherlands.

Nan-Dirk graduated in agricultural economics, marketing and market research from the Netherlands’ Wageningen Agricultural University in 1996. Before his appointment at Rabobank International, Nan-Dirk worked for the Product Boards for Livestock, Meat and Eggs (PVE) and the Agricultural Economic Research Institute (LEI) in the Netherlands. 

Jan Soepboer

Jan analyzes and transforms data into art at Squaremoon. He made his start as a social data analyst in 2013 and co-founded Squaremoon in 2018. He loves the internet but above all, he loves to sell you holidays to Vakantiehuisjes Waddenrust.

Arabian Farms
Dr Suheel Ahmed

Herman Snel

Herman has over 15 years of international experience working in the field of agricultural development and food system transitions.

He has worked an lived in Africa and Latin America where he has supported initiatives focusing on sustainable development, inclusive agribusiness, sector transformation, post-harvest loss reduction and, rural development planning.

Herman has worked in Kenya, Ethiopia, South Africa, Ecuador, Guatemala, Bolivia and, Myanmar bringing together a variety of stakeholders to design and implement integrated development initiatives with a focus on inclusive and resilient food system transitions.

Bouke Hamminga

Comfort Acheampong

Msc (International Agriculture, Van Hall Larenstein University Of Applied Science, Wageningen, The Netherlands

Secretary For The World Poultry Science Association- Ghana Branch (Wpsaghb)

A Retired Educationist – National Coordinator For Agriculture And Environmental Science With The Ghana Education Service Headquarters

Former Hatchery Manager For The Ghana Education Service Hatchery In Accra

Current Ly The Technical Specialist Of The American Soybean Association (Asa Wishh) Amplifies – Ghana Project

Bouke Hamminga

Peter van Horne

Peter van Horne is a senior researcher at Wageningen Economic Research (WEcR). WEcR is part of Wageningen University and Research (WUR) in the Netherlands. He got his degree in farm economics at the Wageningen University in 1984. Since than he is working at WEcR. He is full time occupied with poultry research projects for the national government, EU, European Parliament, international organisations and industry. Main topics the last years have been the economics of animal welfare, environmental protection, animal health, international competition and marketing. As all his research is dealing with economics and poultry his position can be summarized by ‘poultry economist’.  He has a long standing experience with leading international projects related to the poultry sector. Peter is involved in several international networks. To mention two: he is chairman of working group 1 (economics) of the European Federation of the World Poultry Science Association (WPSA) and economic analyst for the International Egg Commission (IEC) in London.

Zhenja Antochin – moderator

Senior Project Manager, VIV worldwide

Diána Tóth – moderator

Junior Project Manager, VIV worldwide

Roel Mulder – moderator

Secretary General of the World Poultry Science Association (WPSA)